Building A Strong Brand : Brands and Branding Basics
- Topics:
- Brand Management
- Tags:
- Brand,
- Branding,
- Dave Dolak,
- Marketing
- Source:
- Dave Dolak
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Overview: The article is about the brand management. The word "brand", when used as a noun, can refer to a company name, a product name, or a unique identifier such as a logo or trademark. The concept of branding also developed through the practices of craftsmen who wanted to place a mark or identifier on their work without detracting from the beauty of the piece. These craftsmen used their initials, a symbol, or another unique mark to identify their work and they usually put these marks in a low visibility place on the product. Branding today is used to create emotional attachment to products and companies. Branding efforts create a feeling of involvement, a sense of higher quality, and an aura of intangible qualities that surround the brand name, mark, or symbol. In simple terms a brand is an identifiable entity that makes specific promises of value.
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Format: HTML | Date: Jul 2003 | Pages: 1
