How s small resort uses integrated 1-to-1 Marketing to build relationships & sales

Topics:
Marketing Strategy
Tags:
Case Study,
Madigan Pratt & Associates,
Marketing,
Marketing Research,
Nisbet,
Sales
Source:
Madigan Pratt & Associates

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Overview: This is a case study for Nisbet Plantation Beach Club, a 37-room luxury resort on the quiet island of Nevis. Nisbet is a AAA Four-Diamond property; a distinction it has held for the past seven years. The case study shows how this relatively small resort applies Integrated 1-to-1 Marketing disciplines and uses affordable technologies to build a strong competitive advantage. To employ Integrated 1-to-1 Marketing it had three simple objectives: Build strong, personal relationships with affluent customers, prospects and travel agents serving them, Maximize productive use of the Internet , Increase both immediate and long-term sales.To know about the way, how the company achieved its objective with the use of Intergrated 1-to-1 Marketing read this case study.

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Format: PDF | Size: 908KB | Date: Jan 2003 | Pages: 31

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