Mercedes’ Finely-Tuned Supply Chain
- Topics:
- Growth
- Tags:
- Birch,
- Supply Chain,
- Supplier,
- Mercedes,
- Marketing,
- Logistics,
- Keller International Publishing,
- Channel Management,
- Business Operations,
- Transportation
- Source:
- SupplyChainBrain.com
FREE Registration is required
Overview: After several years of standing on the sidelines and watching its competitors gobble up new vehicle sales with product offerings in the sport-utility sector, Daimler-Benz AG decided to do some gobbling of its own. It’s plan for biting into this burgeoning market included an all-new design, a state-of-the-art U.S. plant, just-in-time inventory control, supplier integration and modular, in-sequence construction techniques. The minimization of transportation costs in the supply chain was critical in order to meet the vehicle’s price target. Birch measures the success of the logistics operation with a simple check: Are they keeping the production lines running?
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: May 1997 | Pages: 1
