Direct Mail Becomes Top Marketing Tack
- Topics:
- Direct Marketing
- Source:
- Sacramento Business Journal
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Overview: Direct mail has made steady gains in recent years while flashier efforts like print, TV and radio advertising and other marketing tools have been showing little to stagnant growth. According to a Direct Marketing Association, direct mail accounts for nearly 46 percent of all general advertising efforts. It's the second-biggest direct marketing method behind telephone marketing. Demographic innovations allow marketers to micro-target their recipients based on selected criteria. Direct-mail parcels can be mailed out based on household income, education levels and credit history etc. Direct mail is more effective when it's coupled with other marketing tools. It is certainly an efficient way to reach a targeted group of people, but it does truly need to work hand in hand with branding,
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Format: HTML | Date: Jan 2003 | Pages: 3
