Stop Being Boring - Become The "Talked About" Company In Order To Build Your Employment Brand
- Topics:
- Interviews,
- Recruitment
- Tags:
- Brand,
- Human Resources,
- Recruiting,
- Recruitment & Selection,
- Robinson & Associates,
- Workforce Management
- Source:
- Robinson & Associates
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Overview: Recruiting is just marketing and sales with a crummy budget. No matter how hard an individual recruiter tries, they can only have a minimal impact on bringing in recruits. Placing want ads and attending job fairs can also only bring in a relative trickle of applicants. Even great Web pages tend to have only a marginal impact compared to the most powerful recruiting tool available to the company. That tool is getting your company mentioned on TV, in the paper, or in widely read magazines as the "great place to work." If recruiters are to increase their effectiveness they also need to work with both PR and marketing to develop an employment "brand" as a great place to work. Uniqueness and innovation are the key to success. Once you become the "talked about place" your only recruiting problem will be sorting through the large volume of resumes you'll get everyday.
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Format: HTML | Date: Jan 2003 | Pages: 1
