Maximize Sales and Marketing With Information Development
- Topics:
- Positioning and Segmentation
- Source:
- phoneworks
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Overview: As always, companies must make every dollar count and every decision matter. Many companies are in a constant state of change, reorganizing and rethinking their business models to improve efficiency and increase profitability. In the past, sales and marketing organizations functioned like casual deep sea fishermen: throw the message out to the world and hope that someone bites. But in today's world, these organizations must not only get the message out, but analyze the response to focus and refine the next approach. Fortunately, there is a new tool for customer acquisition and retention: Information Development. It is the process of improving marketing and sales ROI by combining real-time marketing with one-to-one principles and market research. This process advocates the need of a team approach. The team may consist of experts from varied fields. The article tells us about analyzing customer needs and finally the Information Development process in action.
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Format: HTML | Date: Jan 2003 | Pages: 1
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