Culture and Customer Loyalty - But Will They Love Me Tomorrow? Thriving With Customers Through Corporate Culture

Topics:
Corporate Culture
Tags:
Brand Identity,
Branding,
Corporate Culture,
Leadership,
Management,
ManagerWise,
Marketing
Source:
ManagerWise

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Overview: Leveraging corporate culture is the right next step in the evolution of sustainable success for many companies who are just past the initial growth spurt of establishing a market presence. While too many businesses think of brand identity only in terms of taking advantage of whatever opportunities the marketplace provides, those who establish successful brand identities know that corporate culture and identity are at least as important. Getting this step right - building culture in a way that adds to your bottom line and establishes customer loyalty - can be the key ingredient that allows your business to remain successful over time, so you can stand out among the many others who want your customers to love them, instead of you.

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Format: HTML | Date: Jan 2003 | Pages: 1

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