Eight Steps to Obtaining Speaking Engagements: A Valuable Business Development Tool

Topics:
Public Relations
Tags:
Business Development,
Management,
Refresher Publications,
Strategic Planning,
Strategy
Source:
Refresher Publications

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Overview: Speaking at public forums - conferences, seminars and forums held by independent event organizations, associations, professional and industry trade groups, and academic institutions and think tanks - generates enormous exposure. These presentations often result in new business by providing increased awareness - of the company in general and specific subject areas in particular - to an audience of potential customers or clients. This article explains why speaking opportunities for executives and managers represent a strong marketing, public relations, and business development tool as well as what an organization should be doing to get its executives and managers out on the speaking circuit.

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Format: HTML | Date: Jan 2002 | Pages: 1

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