Cooper Tire: Where the Rubber Meets the Supply Chain

Topics:
Transportation
Tags:
Cooper,
Enterprise Software,
Global Logistics & Supply Chain Strategies,
Software,
Supply Chain,
Supply Chain Management (SCM)
Source:
Global Logistics & Supply Chain Strategies

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Overview: A venerable domestic maker of replacement tires for cars and trucks suddenly goes global, and its supply chain is forced to catch up. The case study indicates that auto makers were moving away from a reliance on safety stocks in favor of a just-in-time strategy for managing inventories. That meant smaller, more frequent orders, making it tougher for suppliers to time production and delivery. The tires themselves were getting bigger and better. And product lifecycles were shrinking, from an average of 10 years to as few as three. With its two-year time to market for new product, Cooper faced a big challenge in supplying customers. Read to know how The Cooper Tire & Rubber Co. geared up with Supply Chain.

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Format: HTML | Date: Jul 2003 | Pages: 1

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