For Automated Warehouses, a WMS Spanning Two Continents
- Topics:
- Warehousing and Storage
- Tags:
- Columbia Sportswear Co.,
- Enterprise Resource Planning (ERP),
- Enterprise Software,
- Sales,
- Sales Force Management,
- Sales Growth,
- Sales Strategy,
- Software,
- Vertical Industries
- Source:
- SupplyChainBrain.com
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Overview: For Columbia Sportswear Co., duplicating its U.S. warehouse management system (WMS) in Europe wasn’t so tough. The hard part was getting a system that would conform to its unique needs in the first place. One reason is the peculiarities of the business — highly seasonal, fashion-conscious, with a wide assortment of products. With its focus on “head-to-toe” merchandising, Columbia sells everything from down jackets to footwear. Finally, there’s the price of success to deal with. Rapid sales growth has taxed the limits of Columbia’s supply network. The system simply wasn’t fast enough to meet Columbia’s needs for receiving, putaway and replenishment, says Carlson. It couldn’t support a big enough picking area, or handle the large numbers of SKUs that flow through the facility. At the time, Columbia was doubling the size of its warehouse. It was also installing an enterprise resource planning (ERP) system. The result was a big change in picking and packing methods.
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Format: HTML | Date: Jul 2002 | Pages: 1
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