Managing Your Cost-to-Serve

Topics:
Quantitative Analysis,
Strategic Planning and Analysis
Tags:
Asset Management,
Productivity,
Performance Management,
Operational Planning,
Human Resources,
Customer,
Channel,
Business Operations,
Better Management.com,
Workforce Management
Source:
Better Management.com

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Overview: Companies must understand individual customer profitability and select the services they propose. The increased focus on asset performance makes a focused approach to the market even more important. Managers need tools to understand the cost dynamics of the various customers and channels they serve. This article presents a method that will permit companies to take control of their Cost-to-Serve. The subject of this article will be how to determine how much profit and wealth each customer and channel is contributing, and how far from your core value proposition, one can afford to go to recruit your future "Gold-Standard" customers. This will enable to recognize the wealth creators, and how to develop them.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2003 | Pages: 6

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