Advertising Basics
- Topics:
- Direct Marketing
- Source:
- Xplore Communications
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Overview: This article explains that anything that promotes your business can be considered advertising and refers to refer to paid commercial messages. It also explains some basic keys useful for advertising, which includes newspapers, magazines, radio, television, yellow pages etc. Repetition is the golden rule of advertising. Research shows that consumers notice an ad after nine exposures therefore you need to be patient with your ad campaigns and remember that advertising is only one part of a marketing plan.
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Format: HTML | Date: Jan 2003 | Pages: 1
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