Getting The Message: How The Internet Is Changing Advertising

Topics:
Internet Advertising
Tags:
Advertisement,
Harvard Knowledgebase,
Internet
Source:
Harvard Knowledgebase

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Overview: In the six years since the first banner ad appeared on the World Wide Web, advertising has been transformed. With powerful technologies that can track responses and target customers, the Internet offers marketers a new world of opportunities. This article focuses on the utilities of Internet advertising. Today, advertising on Internet is much more sophisticated—with powerful abilities to deliver state-of-the-art graphics. The greatest advantage of it is that it can measure responses instantly. See the article for details.

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Format: HTML | Date: May 2000 | Pages: 1

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