Target Market Selection

Topics:
Positioning and Segmentation
Tags:
Marketing,
Marketing Research,
Segment
Source:
Internet Center for Management and Business Administration

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Overview: This article is about the marketing segmentation. Target marketing tailors a marketing mix for one or more segments identified by market segmentation. Target marketing contrasts with mass marketing, which offers a single product to the entire market. Two important factors to consider when selecting a target market segment are the attractiveness of the segment and the fit between the segment and the firm's objectives, resources, and capabilities.

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Format: HTML | Size: 16KB | Date: Jan 2003 | Pages: 1

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