Small Business Marketing: Planning A Retail Advertising Program

Topics:
Retail Advertising
Tags:
Advertisement,
Advertising & Promotion,
BizMove.com,
Marketing,
Retail Advertising,
Small Business
Source:
BizMove.com

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Overview: Advertising is not merely an element of business expense; it is an investment in building sales. The future growth of a business will be influenced by the ability to plan and execute an effective advertising program. In retail merchandising, advertising begins with the store and its windows. When one knows what he wants to advertise and whom he wants to reach with his message, he must select the advertising medium to reach them most effectively. The article describes a retail advertising program.

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Format: HTML | Date: Jan 2003 | Pages: 1

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