Introduction to E-mail Marketing

Topics:
Internet Advertising
Tags:
Advertising & Promotion,
Sales,
Marketing Research,
Marketing,
Email Marketing,
E-mail,
Direct Marketing,
Billing,
American Marketing Association,
Sales Channel
Source:
American Marketing Association

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Overview: The phenomenon of emarketing is, of course, the age-old practice of direct marketing remade in modern dress. “Direct marketing” is often used interchangeably with “direct mail.” But it can range from the catalog that arrives along with your letters and the advertisement inside your billing statement to the flyer slipped under your windshield and even to the salesman knocking at your door. "

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Format: HTML | Size: 51KB | Date: Jan 2002 | Pages: 5

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