Preaching to the Masses:Consumer PR for High-Tech Clients
- Topics:
- Public Relations
- Source:
- Channel Seven
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Overview: PR professionals representing technology clients face a unique challenge when it comes to gaining press in the consumer media. Though accessible, consumer outlets such as morning talk shows, lifestyle columns and magazine features are miles away from the familiar terrain of trade and business press. " "
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Format: HTML | Size: 28KB | Date: Jul 1998 | Pages: 1



