Market-Segmentation

Topics:
Positioning and Segmentation
Tags:
Internet,
Market-segmentation,
Marketing,
Marketing Research,
Segmentation
Source:
Internet Center for Management and Business Administration

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Overview: The division of a market into different homogeneous groups of consumers is known as market segmentation. A basis for segmentation is a factor that varies among groups within a market, but that is consistent within groups. One can identify four primary bases on which to segment a consumer market Geographic segmentation, based on regional variables such as region, climate, population density, and population growth rate. Demographic segmentation is based on variables such as age, gender, ethnicity, education, occupation, income, and family status, Psychographic segmentation is based on variables such as values, attitudes, and lifestyle.

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Format: HTML | Date: Jan 2003 | Pages: 1

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