promotion - sales promotion

Topics:
Pricing and Margins,
Retail Advertising
Tags:
Sales,
Sales Force Management,
Sales Promotion,
Sales Strategy
Source:
tutor2u

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Overview: A good definition of sales promotion would be as follows: “An activity designed to boost the sales of a product or service. It may include an advertising campaign, increased PR activity, a free-sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up competitions with attractive prizes, temporary price reductions, door-to-door calling, telemarketing, personal letters on other methods”. Article defines the method of sales promotion like : Price promotions, Coupons etc.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 16KB | Date: Jan 2003 | Pages: 1


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