promotion - sales promotion
- Topics:
- Pricing and Margins,
- Retail Advertising
- Source:
- tutor2u
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Overview: A good definition of sales promotion would be as follows: “An activity designed to boost the sales of a product or service. It may include an advertising campaign, increased PR activity, a free-sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up competitions with attractive prizes, temporary price reductions, door-to-door calling, telemarketing, personal letters on other methods”. Article defines the method of sales promotion like : Price promotions, Coupons etc.
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Format: HTML | Size: 16KB | Date: Jan 2003 | Pages: 1
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