advertising- media

Topics:
Outdoor Advertising,
Print Advertising
Tags:
Advertisement,
Advertising & Promotion,
Marketing,
Media
Source:
tutor2u

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Overview: There is a huge variety of media available through which a business can conduct an advertising campaign. What are the main types of media and what considerations should a business make in choosing between them? The starting point in the selection of appropriate advertising media is a “media analysis”. This can be defined as: "An investigation into the relative effectiveness and the relative costs of using the various advertising media in an advertising campaign"

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Format: HTML | Size: 13KB | Date: Jan 2003 | Pages: 1

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