promotion - advertising: introduction

Topics:
Direct Marketing,
Outdoor Advertising
Tags:
Advertisement
Source:
tutor2u

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Overview: "This case study defines different stages that are the part of successful campaign. The Institute of Practitioners in Advertising (IPA), the body which represents advertising agencies, defines advertising as: ""The means of providing the most persuasive possible selling message to the right prospects at the lowest possible cost"".Stage 1: Set Advertising Objectives, Stage 2: Set the Advertising Budget, Stage 3: Determine the key Advertising Messages, Stage 4: Decide which Advertising Media to Use, Stage 5: Evaluate the results of the Advertising Campaign "

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Format: HTML | Size: 19KB | Date: Jan 2003 | Pages: 1

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