The Strategic Planning Process

Topics:
Marketing Strategy
Tags:
Management,
Strategic Planning,
Strategic Planning Process,
Strategy
Source:
Internet Center for Management and Business Administration

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Overview: This article defines about the strategic planning process for sale.In the 1970's, many large firms adopted a formalized top-down strategic planning model. Under this model, strategic planning became a deliberate process in which top executives periodically would formulate the firm's strategy, then communicate it down the organization for implementation . The Strategic Planning Process includes major steps like Mission, Objective, Situation Analysis, Strategy Formulation, Implementation and Control

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Format: HTML | Size: 13KB | Date: Jan 2003 | Pages: 1

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