The BCG Growth-Share Matrix

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Product Development and Design
Tags:
BCG Growth-Share Matrix,
Internet
Source:
Internet Center for Management and Business Administration

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Overview: The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970's. It is based on the observation that a company's business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor, hence the name "growth-share". The four categories are: Dogs, Question marks, Stars &Cash cows

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Format: HTML | Size: 11KB | Date: Jan 2003 | Pages: 1

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