E-Commerce Sites need Multiple Sales Channels
- Topics:
- e-Business and e-Commerce
- Tags:
- E-business,
- E-business/E-Commerce,
- E-tail,
- Internet,
- Online Retail Company,
- Retail,
- Retail Company,
- Sales
- Source:
- e-gateway.net
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Overview: This articles is about the Retailers who sell to their customers across multiple channels, through stores, catalogs, and online significantly increase their chances of generating healthy returns and emerging intact amid the growing e-tail shakeout According to the study, many online retailers are losing money each time they sell an item because of fierce competition for market share. However, the study found that online retailers can profit on each sale if they increase the average size of an order, cut down on discounts and sell higher-margin products.
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Format: HTML | Size: 19KB | Date: Jun 2000 | Pages: 1
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