Brands Get The Blame

Topics:
Brand Management
Tags:
Brand,
Branding,
Interbrand,
Marketing,
Publicity
Source:
Interbrand

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Overview: Is all publicity good publicity? Studies show that people do buy with their conscience and brand owners are proactively starting to take notice. The more astute companies had already recognized their shortcomings long before Seattle and some had even taken bad publicity and turned it into competitive advantage, enhancing their brand equity in the process. For enhanced information on the matter read this article.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jun 2001 | Pages: 1

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