Brand On The Horizon

Topics:
Brand Management
Tags:
Brand,
Branding,
Interbrand,
Leadership,
Management,
Marketing
Source:
Interbrand

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Overview: This article portrays the importance of innovation and value addition to the traditional products in the low-margin industry, the way Kellogg did. When one looks at the US cereal business, it does not take a lot of growth in that business to generate sizable profit and cash flow. So here are some lessons to be and sustain the brand leadership with lots of value addition.

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Format: HTML | Date: Aug 2001 | Pages: 1

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