PR Stirs it Up

Topics:
Marketing Strategy,
Public Relations
Tags:
Branding,
Corporate Communications,
Interbrand,
Marketing,
Public Relations
Source:
Interbrand

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Overview: The emergence of PR as a branding tool is not so much a revolution as an evolution. The challenge is to motivate a significant majority of the audience being targeted to perceive a brand in a positive, desired manner. All public relations play a major role in establishing and shaping those perceptions. The article conveys its thoughts on Move over advertising and marketing, the spotlight's on PR.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 86KB | Date: Jul 2003 | Pages: 1

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