Viral Marketing: It's Infectious!
- Topics:
- Brand Management
- Tags:
- Brand,
- Branding,
- E-mail,
- E-mail Providers,
- Interbrand,
- Internet,
- Marketing,
- Online Communications
- Source:
- Interbrand
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Overview: Is your brand contagious? Some brands promote through viral marketing and let their customers do the talking. The reason why viral campaigns like Hotmail and Bullfighter take off after initial introduction through the media or email is that they are of interest or use to the audience. For more insight on the issue, read this article.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Aug 2003 | Pages: 1
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