Has Your Brand Become Generic?

Topics:
Brand Management
Tags:
Brand,
Branding,
Interbrand,
Marketing
Source:
Interbrand

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Overview: It is the paradox of branding- the more successful a brand is, the bigger a target it becomes. Once absorbed into the language anyone can say anything about it. What happens when your brand name is part of the public domain? One can look at names that have gone generic. Comprehend the article to know.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Feb 2002 | Pages: 1

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