Ambush Marketing Steals the Show
- Topics:
- Marketing Strategy
- Tags:
- Interbrand,
- Marketing,
- Marketing Research
- Source:
- Interbrand
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Overview: Competition is heating up as sponsoring brands of the World Cup and other global sporting events struggling with ambush marketing. The article claims that ambush, or guerilla, marketing is as undeniably effective as it is damaging, attracting consumers at the expense of competitors, all the while undermining an event’s integrity and, most importantly, its ability to attract future sponsors. Read and find out how it affects.
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Format: HTML | Date: May 2002 | Pages: 1
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