Shopping Through a Recession: How Will Luxury Brands Survive?

Topics:
Brand Management
Tags:
Brand,
Branding,
Interbrand,
Marketing,
Recession
Source:
Interbrand

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Overview: The article explains that people seek out value for quality more than anything else. Another factor is that people who’ve been thinking about buying a "Patek Philippe" probably have been thinking about buying it for a very long time. It’s not an impulse purchase, though some luxury products are. It’s all about, for example, making partner.

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Format: HTML | Date: Jul 2002 | Pages: 1

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