Pushing product: Is in-store promotion effective?

Topics:
Brand Management,
Retail Advertising
Tags:
Brand,
Branding,
Interbrand,
Marketing
Source:
Interbrand

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Overview: Supermarkets are moving to media businesses. Through clever advertising and promotion throughout the store, shoppers receive hundreds of brand messages at a critical time- when they are about to buy product or choose between brands. The article is an insight on dilemma that "Is in-store marketing effective or just more clutter separating users from their favorite brand of ice cream". Read to find as to how the branding has become quite popular in the retail market.

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Format: HTML | Size: 110KB | Date: Jul 2003 | Pages: 1

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