Successful Start-Ups Launch With a Brand

Topics:
Brand Management
Tags:
Brand,
Branding,
Interbrand,
Marketing
Source:
Interbrand

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Overview: Successful companies have a comprehensive strategy that permeates through every fiber of the corporate being from the moment the company is born. Many start-up companies fail because they simply do not know what a brand is. The article describes that successful companies begin by addressing some important questions that prove that there is a need for their product or service, or a market exists to buy it, and that they have the capacity to meet the needs of this market. Knowing the answers to these questions will be the first step towards Branding.

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Format: HTML | Date: Jul 2002 | Pages: 1

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