Chefs Acquire A Taste For Branding

Topics:
Brand Management
Tags:
Branding,
Marketing
Source:
Interbrand

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Overview: "The spring 2000 collection has arrived. The line of people quietly queuing leaves no doubt: this must be Paris' latest high-end fashion boutiques" This is the power of Branding. Branding is everywhere- Jewellery, Cars, Banks, and now cakes. Now study the experiences of world's greatest chef and Branding specialist at his experiences of branding cakes.

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Format: HTML | Date: Sep 2002 | Pages: 1

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