Digitial Marketing

Topics:
Marketing Strategy
Tags:
Marketing,
Marketing Research,
McCombs School Of Business
Source:
McCombs School Of Business

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Overview: The purpose of this paper is to provide an overview of some of the emerging new realties and resulting new rules of marketing in a digital world. These realities and "rules" begin to outline what the new discipline of marketing may look like in the early part of the new century. The paper studies that the theory and practice of marketing are being fundamentally transformed by a series of interrelated forces that are reshaping the business environment. If marketing is to play a central role in the new digital environment it must reinvent itself.

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Format: HTML | Size: 66KB | Date: Jan 1999 | Pages: 1

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