Free Pricing Model
- Topics:
- Pricing and Margins
- Tags:
- Management,
- Marketing,
- Marketing Research,
- McCombs School Of Business,
- Pricing,
- Pricing Strategy,
- Sales,
- Sales Strategy,
- Strategy
- Source:
- McCombs School Of Business
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Overview: The paper sheds light on the question that how and why organizations are using the "free" pricing model and whether this strategy can be profitable. companies, which uses the "free" model to manipulate their business web in order to create additional value, in which they can reap profits. There is not just one reason that a company should use it, or one specific circumstance when a company should use it. Strategist use a "free" model to attract eyeballs, build awareness, leverage network externalities, create a standard, build communities of value, attain follow-on sales, increase switching costs, and gain a competitive advantage. Some do however as a hobby.
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Format: HTML | Size: 73KB | Date: Jan 1999 | Pages: 1
