Matrix Management Part II
- Topics:
- Matrix Management
- Tags:
- Human Resources,
- Team,
- Strategy,
- Organizational Structure,
- Matrix Management,
- Marketing Research,
- Marketing,
- Management,
- Jaffe Associates,
- Team Management
- Source:
- Jaffe Associates
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Overview: When dealing with marketers based in multiple locations, the real way of keeping on message is to get the managing directors of each division to buy into the group three-year plan. Once the strategy is agreed, I sit down with the MD and approve divisional marketing plans and budgets. Thereafter, I'm going to leave the local team well alone because the actual implementation is the emotive bit. I try to get all my marketers to work as a team, even though they may want to have their independence. I make sure that they share their individual divisional strategies and best practice.
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Format: HTML | Size: 10KB | Date: Jan 2003 | Pages: 1
