Should You Add an Affiliate Program to the Marketing Mix?
- Topics:
- Marketing Strategy
- Tags:
- Affiliate,
- Web,
- Search Engine,
- Search,
- Sales Strategy,
- Sales,
- Merchant,
- Marketing,
- Internet,
- Channel Management,
- ...
- Source:
- nightcats.com
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Overview: This article defines about Affiliate Program used in market mix. In short, affiliates are "commissioned sales people" who promote a merchant's product or service on the Internet. In return, they are paid a commission for each customer they bring in. Each affiliate is given a unique string of code that he or she places in a banner ad, web link, or in an email message. When someone clicks on the special link, they are taken to the merchant's web site. Affiliate tracking software monitors the activity and tells the merchant which affiliate generated the clickthrough. Online sales from the corporate web site not all you had hoped for? Is the site barely holding its own even though you've paid top dollar for a good design, your best copy writers generated the text, and a search engine guru managed to get you decent rankings in the search engine war? While affiliate programs are widely used in the US, international businesses have been somewhat more reluctant to climb aboard
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Format: HTML | Size: 12KB | Date: Jan 2003 | Pages: 1
