Market-Driven Pricing

Topics:
Pricing and Margins
Tags:
Marketing,
Marketing Research,
Pricing,
Pricing Strategy
Source:
bizfacts

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Overview: This article contains practical, theoretically sound advice and also discusses about pricing strategies. It also explains about traditional pricing methods. Price volume relationships can be developed by surveying the prices of potential competitors and estimating their volume or, in the case of a new product, test marketing in various locations at various prices and noting customer response. The objective is to develop a loyal customer who will purchase the product on a frequent basis. Once the significance of market driven pricing strategy is more widely understood, pricing strategy will become one of the most important pre-venture considerations.

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Format: HTML | Size: 99KB | Date: Jul 2003 | Pages: 1

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