The Sweet Sell Success

Topics:
Human Capital
Tags:
Business Operations,
R&D,
Research & Development,
Society For Human Resource Management
Source:
Society for Human Resource Management

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Overview: The article says that new products—either services or goods—are the bread and butter of any business. To remain vital, companies must continually create new products or introduce existing ones to new markets. The stakes involved in making a new product launch successful are high and involve every department of the company, in particular research and development (R&D), sales and marketing, and, increasingly, HR.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 39KB | Date: Jun 2002 | Pages: 1

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