Competitive Intelligence and Measurement in Organizational Research

Topics:
Human Capital,
Re-engineering
Tags:
Competitive Intelligence,
Management,
Marketing,
Marketing Research,
RCI Resource Center,
Strategy,
Tools & Techniques
Source:
RCI Resource Center

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Overview: This paper uses Competitive Intelligence Program as an analogy for explaining the critical aspects of measurement in organizational research. A conceptual model of Competitive Intelligence Program is developed based on extant practitioner literature. Key aspects of this model are then used for defining the 'critical ingredients' of measurement in organizational research: constructs, validity, and reliability, as well as their interrelationships.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 50KB | Date: Jan 1993 | Pages: 1

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