Sundae Sales Get Sweeter!

Topics:
Marketing Strategy
Tags:
Marketing,
Marketing Research,
Pricing,
Sales,
Sales Force Management,
Sales Strategy,
Sundae
Source:
givetogetmarketing

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Overview: This case study introduce a method Pricing items and setting the margin per item. Frank, the owner of one of the most popular custard stands in our area, came to us with the following question. This case study give him the way get your customers to start buying a lot more of your higher-priced Specialty Sundaes, instead of your lower-priced, Basic Sundaes, would that make you happy? Two methods are used how people buy, costly sundaes by obscure sundae names with no descriptions, and no pictures of the sundaes

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 20KB | Date: Jan 2003 | Pages: 1

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