Case Study: Disability

Topics:
Disability Insurance
Tags:
Advertiser,
Disability,
Marketing,
Marketing Research,
Questionmark,
Survey
Source:
Questionmark

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Overview: Consumers with disabilities spend 700 billion dollars per year in the United States.But little is known about their spending habits. A survey was conducted. The information collected from the survey was used to inform marketers and advertisers about the huge sales potential of disabled consumers.The surveyors felt that advertisers don’t take the needs of disabled consumers seriously enough and are missing a huge opportunity. The article tells us about the options for HR professionals for disabled consumers.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 26KB | Date: Apr 2002 | Pages: 1

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