The Right Media Strategy

Topics:
Outdoor Advertising
Tags:
Business Operations,
Corporate Insurance,
Finance,
Financial Planning,
Insurance,
Management,
Metromark International,
Right Media Inc.,
Strategy
Source:
Metromark International

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Overview: This case study define one method to the Insurance Services Company. A tiny provider of specialized insurance services was referred to our office to see if we could help develop a media strategy that could help their business grow. Metromark's media strategist recommended a radio campaign test in a medium market. After a short test, the campaign proved successful and the market was upgraded to a large city market. In less than a year, our client's staff more than doubled and business grew so well that competitors took notice and started copying our strategy with impressive accuracy.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 8KB | Date: Jul 2000 | Pages: 1

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