Alice's Dressings
- Topics:
- Pricing and Margins
- Tags:
- Alice,
- Sales Force Management,
- Sales,
- Salad Dressing,
- Pricing Strategy,
- Pricing,
- Marketing Research,
- Marketing,
- CCH,
- Sales Strategy
- Source:
- CCH
FREE Registration is required
Overview: Alices dresessing is small one-store family restaurant that made delicious, unique, homemade salad dressings . It uses New distribution channels that cause packaging and pricing changes. It developed different strategies for pricing and packaging decisions like: Sell the salad dressings only from the restaurant , Sell the salad dressings only from the restaurant ,Combine several distribution channels simultaneously. Further research with marketing experts in the industry and sales brokers indicated a further 40 percent reduction in delivered distributor price (including brokerage commissions and shipping costs). Alice finally upgraded the bottle and label to a unique, tall, triangular, Italian glass bottle and cork, with gold and black labels and recipe hang-tags by a local design studio. Packaging and pricing decisions are intimately related to Distribution and sales force decisions Alice's restaurant could have made several different distribution decisions, with different packaging and pricing results
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Size: 18KB | Date: Jan 2003 | Pages: 1
