Why Export?

Topics:
International Marketing
Tags:
IBM IMS,
International Marketing,
Marketing,
Marketing Research
Source:
IMS (International Marketing Services)

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Overview: This case study gives the brief of strategies of International Marketing. Expansion into international markets becomes a serious question for most growing companies. In today's interconnected global economy, the question of whether or not to export seems academic. It nevertheless demands asking due to the substantial risk and resources called for in expanding sales internationally. If you choose to export, you will need begin by performing market research to evaluate the suitability of foreign countries for your export products. Then, if promising export markets are identified in this process, you can begin preliminary business discovery to determine if reliable and interested distributors, customers and suppliers exist in your target countries.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 25KB | Date: Mar 2002 | Pages: 1

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