Universal studios television USA cable networks

Topics:
Brand Management,
Positioning and Segmentation
Tags:
About Marketing Solutions,
TV,
Telecommunications,
Sales Strategy,
Sales Force Management,
Sales,
Positioning,
Personal Technology,
Network,
Marketing,
...
Source:
About Marketing Solutions

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Overview: The Latin American group at USA Network in Miami was having trouble capturing viewers within the adult, 18-35 age-range and this was challenging their sales efforts in Mexico, Chile, Argentina and Brazil. Initially, the USA Network marketing team asked us to help them generate positioning and concept statements that could be tested in each market. However, we recommended a situation analysis phase that would provide a more thorough understanding of the viewer environment in each market and would ensure that the positioning work to follow would be grounded in relevant market dynamics. This case study defnes the stratergy in details.

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Format: HTML | Size: 17KB | Date: Jan 2001 | Pages: 1

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