CASE STUDY: Lead Generation
- Topics:
- Hiring Strategies,
- Product Life Cycles
- Tags:
- Channels Source Direct,
- Direct Mail,
- Lifecycle Management,
- Sales,
- Sales Force Management,
- Sales Strategy
- Source:
- Channels Source Direct
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Overview: A developer of high-end asset tracking and lifecycle management software wanted to generate qualified leads for its inside sales force. The company’s previous direct mail effort of 100,000-plus mailers per month was proving very expensive, yet only produced a response rate of less than one percent. Channel Source Direct delivered 1,600 leads in only four weeks, far exceeding the client’s expectations. The client’s inside sales department found itself in the fortunate position of being able to choose from a large quantity of high quality sales leads, resulting in a continuing long-term relationship with Channel Source Direct.
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Format: PDF | Size: 62KB | Date: Feb 2003 | Pages: 1
