The NordicTrack Case Study

Topics:
Print Advertising,
Telesales - Telemarketing
Tags:
Corporate Communications,
Training And Certification,
Training,
Telemarketing,
Sales Strategy,
Sales Force Management,
Sales,
Public Relations,
Marketing Research,
Marketing,
...
Source:
makdirect.net

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Overview: The case study of NordicTrack had sales of $16,000,000 and was extremely profitable. At the same time, advertising and follow up materials were weak, feature focused, and had confusing positioning. Inbound telemarketing sales and training programs were strengthened resulting in higher conversions, fewer returns, and sales coming earlier in the conversion process. Tracking systems with a 95% accuracy level were created and used to guide the entire business Mark directed the company’s first ever public relations program resulting in extensive newspaper, magazine, radio, and TV coverage. National promotions with Maxwell House, Glidden Paint, and Campbell’s were negotiated and implemented.

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Format: HTML | Size: 5KB | Pages: 1

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