The Sharper Image Case Study

Topics:
Print Advertising,
Telesales - Telemarketing
Tags:
Advertising & Promotion,
Sharper Image Corp.,
Sales Strategy,
Sales Force Management,
Sales,
Outsourcing & Subcontracting,
Outsourcing,
Marketing Research,
Marketing,
It Operations,
...
Source:
makdirect.net

FREE Registration is required

Overview: This case study focused on the case of the Sharper Image had suffered serious sales declines and was forced to reduce its internal telemarketing center staff and hours of operations. Its budget for advertising was cut drastically resulting in missed sales and customer acquisition opportunities. Sharper Image was able to provide its customers 24 hour service at a high quality level while keeping staff levels low and reducing overhead. During seasonal surges, more calls are outsourced resulting in lower abandon rates, shorter hold times, and greater efficiencies. The print marketing campaign has grown dramatically and today is used by Sharper Image to introduce new products, drive retail and web traffic, and keep its brand name strong and fresh.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Pages: 1

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